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Oracle adds AI capabilities to its Fusion Cloud CX

CIO Business Intelligence

Oracle is adding more AI capabilities to its Fusion Cloud CX that provides software for sales, marketing, and service teams across an enterprise, the company announced on Thursday. In May 2022, Oracle integrated its Customer Data Platform into its service software inside Cloud CX. Cloud Computing, Oracle

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Adobe brings first-party commerce data to customer data platform

CIO Business Intelligence

In a bid to cater to enterprise efforts to improve customer experience and drive hyperpersonalization, Adobe is integrating its Adobe Commerce suite, formerly known as Magento, with its Real-Time Customer Data Platform (CDP). Adobe this week also released its HIPAA-compliant, Real-Time CDP with Healthcare Shield.

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From Cloud to Customer

CIO Business Intelligence

Why Cloud Platforms Matter to Marketing Leaders According to IDC, 89% of marketing campaign management applications in Europe are now cloud based rather than on premises. Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications.

Cloud 97
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Paper-to-Digital Can Drive Sustainability at Scale

CIO Business Intelligence

Adobe created the Portable Document Format, the PDF, in 1993 to provide an easy and reliable way to create, present, and exchange visually rich and composed documents independent of the device being used. An Adobe study of U.S. Using Adobe Acrobat, they convert and securely save slides PDF format, then easily email and track them.

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5 use cases for how Generative AI can supercharge document productivity across the enterprise

CIO Business Intelligence

Alex Gay, Senior Director of Product Marketing, Adobe Document Cloud Most business today can be described as MORE—more technology, more meetings, more projects, more data, and more documents. And like other Adobe AI features, AI Assistant is developed and deployed according to our AI Ethics principles.

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Backcountry modernizes for the cloud era

CIO Business Intelligence

Moving from advisor to CTO, Nallani’s task was monumental, as there were many technology gaps to fill, including an antiquated ecommerce platform that needed to be replaced and a migration to the cloud, of course. The 3C roadmap: CDP, CMS, cloud. Of course, none of this would be complete without a shift to the cloud.

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The AI continuum

CIO Business Intelligence

AI Options From a high-level standpoint, here are the AI options: Generative AI: The state of the art Current generative AI leaders, OpenAI ChatGPT, Meta Llama2, and Adobe Firefly, use LLMs to produce immediate value for knowledge workers, creatives, and business operations. Here is some guidance. Use compute resources wisely.

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