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2023 B2C Marketing Challenges And Priorities

Forrester IT

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 332
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Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester IT

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369
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Low-Code Opens Up New Opportunities For Marketers To Elevate And Control Martech

Forrester IT

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Marketing adoption of low-code appdev is still nascent, but the […]

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Telco revenue growth: taking it to the next level

TM Forum

With the stagnation of their core business telecoms, operators need to develop new products and services to keep their revenues growing. Join this webinar to: Review CSP revenue trends across B2B and B2C markets. Deep dive into cloud, security, IoT, data-as-service and other new lines of business.

B2C 130
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CDP In APAC: A Fast-Growing Emerging Market

Forrester IT

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. Most vendors are still in the early stages of developing their business in APAC, indicating that the market is […]

Report 455
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2030 Vision: How the telco industry’s past successes will shape its future

TM Forum

Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. Second Era—Data and Video (2009-2019). By the end of 2019, nearly two-thirds of CSPs were experiencing commoditization in the B2C market.

B2C 182
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Google Delays The Cookiepocalypse: A Data Deprecation Update

Forrester IT

Yesterday, Google announced an updated timeline for its Privacy Sandbox milestones; in its blog post are two major announcements that marketers should focus on: Google says it’s planning to develop a more rigorous process to test and deploy Privacy Sandbox proposals across various use cases, like ad measurement, targeting, and fraud detection.

Google 368