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Five Findings from Forrester’s Digital Experience Review of Retail Mobile Sites

Forrester IT

More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey.

Retail 195
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Retail Mobile App Experiences: New Best Practice Series

Forrester IT

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Retail 350
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Introducing Forrester’s Five-Part Mobile Site Best Practices Series For Retailers

Forrester IT

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Retail 195
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Forrester Retail Wave: European Retailers Are Raising The Bar For Mobile App Experiences

Forrester IT

My colleague Alex Causey and I have now finished the second European Retail Wave. This year we evaluated the functionality and usability of six European retailer’s mobile apps.

Retail 327
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Drive Growth With Digital Accessibility: Best Practices From Three Retailers

Forrester IT

With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9

Retail 370
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2018 Retail Best Practices Extended: Mobile Web

Forrester IT

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store.

Retail 223
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The Rising Bar For Retailer Mobile App Experiences — Are You Ready?

Forrester IT

Use best-in-class examples to prioritize your retail mobile app development.

Retail 242