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PUBG’s developer is suing Apple, Google, and the developer of lucrative PUBG lookalike Free Fire

The Verge

PUBG -maker Krafton filed a big lawsuit Monday : it’s suing the developer of two mobile games that it accuses of copying PUBG: Battlegrounds , the hit PC battle royale shooter, and it’s suing Apple and Google for distributing those games on their app stores. Both are available for free with in-app purchases.

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The FDA just approved the first prescription video game — it’s for kids with ADHD

The Verge

It might not look like much of a video game, but Akili Interactive’s EndeavorRX, formerly Project EVO, may go down in history: it’s the first video game that can legally be marketed and prescribed as medicine in the US. Now, a prescription video game is a real thing. Akili Interactive. It’s not in the future anymore.

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Balenciaga made a video game to debut its next clothing collection

The Verge

Luxury fashion company Balenciaga will debut its next clothing collection in a video game on December 6th, according to WWD. As game descriptions go it’s not the most detailed — it could apply to every video game from Super Mario through to Wolfenstein — but obviously the focus here is the company’s fall 2021 collection.

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Documents show Apple gave Amazon special treatment to get Prime Video into App Store

The Verge

During a hearing before the House antitrust subcommittee on Wednesday, Apple CEO Tim Cook testified that “we apply the rules to all developers evenly” when it comes to the App Store. The change was a huge shift for Amazon, which previously would not allow users to rent or buy content on the Prime Video app in the App Store.

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Tech Moves: Former Ada Developers Academy CEO joins venture studio; Riveter co-CEO steps down; and more

GeekWire

The former CEO of Ada Developers Academy said she will focus on Conduit’s health and performance vertical. Amy Sterner Nelson , who founded the company in Seattle in 2017, will again be the sole CEO of the 5-person startup. She most recently served as senior external relations liaison at Fred Hutchinson Cancer Center.

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Tech Moves: Ad Lightning CEO Scott Moore steps down; Amazon Prime Video adds Nike vet

GeekWire

Spun out of Pioneer Square Labs in 2017, Ad Lightning provides tools for publishers and ad networks to identify non-compliant ads. Marc Patrick is joining Amazon Prime Video and Amazon Studios as global head of sports marketing. In his role at Amazon, he will work with the NFL on the new deal on Amazon Prime Video.

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What is Your 2017 Business Strategy?

Cloud Musings

Photo credit: Shutterstock End of year predictions in December are as predictable as tomorrow’s sunrise, but a recent video on 2017 Technology Trends helped me really understand how important a digital transformation strategy is to just about any business executive.

Strategy 101