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“TikTok Shop” Launch Makes US Social Commerce Plausible

Forrester IT

Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios.

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Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies

IT Toolbox

Privacy Sandbox and third-party cookie deprecation need to meet the expectations of the privacy community, users, advertisers, and the adtech industry. The post Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies appeared first on Spiceworks.

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Social media used to be free. Not anymore.

Vox

Friso Gentsch/picture alliance via Getty Images You used to pay for social media with your eyeballs. If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. But now, this free model of social media — subsidized by advertising — is under pressure.

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Reddit’s Strategic Play Lands it a $60M Content Licensing Deal Before IPO

IT Toolbox

Almost a year after Reddit made difficult changes to monetize its data at the expense of losing some important users, the company reportedly secured a $60 million deal. They can offer a legal high ground and allow companies like Reddit to reduce their advertising dependency, much to the delight of users.

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Facebook blocks Russian state media from advertising on the platform

The Verge

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). The country’s tech and communications regulator ordered the social network to stop fact-checking and labeling content from state-owned media, but Facebook refused to comply. “We

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Mark Zuckerberg says iMessage is less secure than WhatsApp

TechSpot

This week's new advertisement for WhatsApp is the latest jab at Apple for refusing to extend encrypted messaging and other features to non-Apple platforms. On social media, Mark Zuckerberg and WhatsApp boss Will Cathcart contrasted the app's latest features with iMessage.

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Kaiser Permanente Discloses Data Breach Impacting 13.4 Million People

SecureWorld News

Information collected by online trackers is often shared with an extensive network of marketers, advertisers, and data brokers. Once shared, advertisers have used this information to target ads at users for complimentary products (based on health data); this has happened multiple times in the past few years, including at GoodRx.

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