Salesforce seeks to unify automobile supply chain with Automotive Cloud
CIO Business Intelligence
OCTOBER 17, 2022
For years, auto makers and dealers have used Salesforce for CRM — but it’s involved a hodge-podge of company-specific customizations. Now Salesforce is hoping to sweep that away with Salesforce Automotive Cloud, a dedicated platform for the auto industry that sticks close to industry standards on data exchange.
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