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Data-Driven B2B Marketing Themes for 2024

Fountainhead

Entering 2024, I’m hoping that we see deeper use of AI/ML to enhance the marketing domains of understanding customers, enriching marketing datasets, and better analysis of customer journeys. The results will (a) help better understand existing customers and needs, as well as (b) help predict sources and ways to ID net new customers.

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Salesforce plans generative AI boost for ESG reporting with Net Zero Cloud

CIO Business Intelligence

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Net Zero Cloud uses data held within the Salesforce platform to help enterprises report on their carbon footprint and manage other social and governance metrics.

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New study on coding behavior raises questions about impact of AI on software development

GeekWire

(AI image made with Microsoft’s Image Creator) Software development is one of the early use cases for generative AI. But while AI may boost production, it could also be detrimental to overall code quality, according to a new research project from GitClear , a developer analytics tool built in Seattle.

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Amazon’s total Washington state employment declines for the first time, new numbers show

GeekWire

A logo in the lobby at Amazon’s re:Invent building in Seattle, March 2024. The net decrease in the state comes as Amazon builds up its workforce in downtown Bellevue, but sees its overall employment decline at its main headquarters campus north of downtown Seattle. Amazon state-by-state direct employment as of January 2024.

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Dell cuts jobs amid growing economic uncertainties

CIO Business Intelligence

As of February 2, 2024, the employee count stood at approximately 120,000, declining from the 133,000 recorded in February 2023. In 2024 alone, 168 tech companies have collectively laid off 42,324 employees. These actions resulted in a reduction in overall headcount. Dell, Staff Management, Technology Industry

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Success in 2024: The essential factors every startup owner must know

Dataconomy

Welcome to the exciting world of 2024 where the startup ecosystem is buzzing with an unprecedented level of innovation and challenge. Understanding the 2024 market dynamics The business world in 2024 is characterized and driven by an era of rapid and groundbreaking technological advancements.

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Zillow Group stock rises after beating Q4 expectations with $474M in revenue

GeekWire

Zillow had a good news, bad news sort of quarter: The company posted a significant net loss in Q4, but managed to pull in better-than-expected revenue from its residential and rental divisions to beat investor expectations. The full-year net loss was $158 million, well above the $101 million net loss reported in 2022.

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