article thumbnail

Did You Hear? Social Networks Want In On Audio

Forrester IT

First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where users can join live conversations with people and topics they follow.

Social 440
article thumbnail

Here’s why Amazon’s $30 billion advertising business is so effective

GeekWire

Industry trends, consumer shopping habits, and Amazon’s continued e-commerce dominance have helped turn the tech giant into an advertising behemoth. Wall Street expects advertising revenue to eclipse $10 billion for the holiday quarter when Amazon reports earnings Thursday afternoon. Amazon reported a whopping $125.6

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Roku’s advertising ambitions just got even bigger with new Nielsen deal

The Verge

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acquiring Nielsen’s Advanced Video Advertising unit.

article thumbnail

Civil rights organizations want advertisers to dump Facebook

Vox

Nearly 99 percent of Facebook’s revenue came from advertising in 2019. The campaign, which was announced in a full-page ad in the Los Angeles Times on Wednesday , adopts a similar approach as previous advertiser-focused efforts that have targeted specific shows and websites. Open Sourced is made possible by Omidyar Network.

article thumbnail

TikTok is full of shady secret advertisements

Vox

In spring 2020, several large, family-friendly TikTok accounts posted videos where they pulled pranks on their friends and family members. s Joker Prank Shop line, and all of the videos prominently featured them buying the merchandise at their local Walmart. They all used toys from Basic Fun!’s Many didn’t.

article thumbnail

Verizon is the biggest advertiser to join the Facebook ad boycott so far

The Verge

Verizon is the latest, and far and away largest, company to join an ongoing advertising boycott of Facebook and Instagram , the cell carrier announced Thursday. We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners.”

article thumbnail

Amazon and NFL deal for ‘Thursday Night Football’ on Prime Video will begin year early, run 11 seasons

GeekWire

Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video the exclusive home for “Thursday Night Football.” The announcement came Monday as Amazon was taking part in the Interactive Advertising Bureau (IAB) NewFronts , where platforms pitch media buyers for ad dollars.

Video 115