Frameplay raises $8M for in-game advertising
Venture Beast
DECEMBER 8, 2021
Frameplay has raised $8 million in funding for its immersive in-game advertising experiences. Hiro Capital led the round. Read More.
Why Sizmek’s Ad Server Shouldn’t End Up With Amazon
Forrester IT
MAY 24, 2019
Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. Ad serving… sounds boring right? And on its face, it is. So, it’s no wonder the ad serving market is seen by […].
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I had a blast playing ‘Squid Game Virtuals’ at a VR arcade — but here’s why I likely won’t return
GeekWire
DECEMBER 29, 2023
(Sandbox VR Photo) After years of hype, virtual reality still hasn’t achieved mainstream consumer adoption. We spent a weeknight at Sandbox VR in Seattle, one of more than 45 locations worldwide where the San Francisco-based startup offers virtual reality experiences for groups of 2-to-6 people.
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Admix raises $25M for in-game advertising as brands seek gamers
Venture Beast
OCTOBER 26, 2021
Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.
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What advertisers need to focus on as they prepare for the metaverse
Venture Beast
APRIL 3, 2022
Advertising and marketing in the metaverse require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based. Read More.
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Why traditional advertising needs to be kicked to the curb in Web3
Venture Beast
JANUARY 27, 2022
Web3 offers so many ways for creators to monetize that they won't be prioritizing traditional advertising. How can brands carve out a place? Read More.
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How AR Is Revolutionizing Advertisements
Galido
FEBRUARY 17, 2019
Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. This concept is often confused with virtual reality (VR), which is more of an all-encompassing artificial setting created using a headset. More specifically, here are ways in which this technology is revolutionizing advertisement.
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Microsoft will power virtual fan experience at NFL games with Teams, following NBA deal
GeekWire
SEPTEMBER 10, 2020
Microsoft is becoming the de-facto virtual fan enabler for sports leagues. The tech giant revealed today that it is working with the NFL to host a virtual fan experience for games during the 2020-21 season, which kicks off tonight. For each NFL game, the home team will invite fans to the virtual experience. Microsoft Image).
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Virtual assistants hear everything, so watch what you say. I’m not kidding
Network World
APRIL 17, 2017
The law of unintended consequences is once again rearing it’s ugly head: Google, Apple, Amazon and others now make virtual assitants that respond to commands, and recordings can trigger them. It produced an ad designed to trigger Google Home to advertise the Whopper. The ad featured a Burger King employee saying, “OK, Google.
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Meta will let Horizon creators sell virtual items
The Verge
APRIL 11, 2022
Most notably, a “handful” of Horizon creators will be able to sell virtual items and effects in the worlds they create for others to explore. Horizon currently doesn’t have advertising beyond a recent Wendy’s-themed world cringely referred to as “Wendyverse.”
Advertising watchdog tells Star Citizen to clarify that the concept ships it sells aren't available yet
TechSpot
SEPTEMBER 9, 2021
As reported by Eurogamer, Reddit user Mazty filed a complaint with the ASA in July over the sale of virtual concept ships, which aren't actually in the game but are scheduled to appear at some point, though even that could change.
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What You Need to Know About Google's VPN
Gizmodo
FEBRUARY 25, 2022
Virtual Private Networks or VPNs can protect the privacy of your browsing, cloaking your online activities and making it much harder for websites, internet providers, advertisers, and a hacker sitting behind you in a coffee shop to see what you’re doing. Generally speaking, VPNs are a Good Thing, and Google offers one… Read more.
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Consumers Aren’t Ready For The Metaverse, Yet
Forrester IT
SEPTEMBER 21, 2021
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
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ADT sues Ring over ‘virtually indistinguishable’ blue octagon design
The Verge
APRIL 27, 2021
However, ADT still advertises that its system is compatible with Amazon’s Alexa assistant. Prior to these legal battles, the two companies had worked together on making their security systems compatible, and ADT showed off Ring’s Video Doorbell working with its security system back in 2016.
Thinking of hibernating through the metaverse winter?
CIO Business Intelligence
NOVEMBER 29, 2023
If you’re skeptical about dipping your enterprise’s virtual toes into a metaverse, rightfully so. While some investors and developers pulled back , others kept forging ahead, developing chips for augmented and virtual reality, trialing advertising through augmented reality, and “stockpiling gaming content,” according to CBInsights.
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Freeing up finance: how to control spend, without slowing down business
CIO Business Intelligence
MARCH 15, 2024
That could be unexpected travel expenses, unplanned inventory top-ups, or ad hoc expenditure on subscriptions or advertising. Soldo takes away the pain, with physical and virtual cards your teams can use to easily buy what they need within clear spending rules. Other departments will notice the benefits.
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Walmart is getting serious about the metaverse
The Verge
JANUARY 16, 2022
The retail giant filed for several trademarks on December 30th, suggesting plans to start selling virtual goods, including electronics, toys, appliances, sporting equipment, apparel, home decor, and more, as noted by CNBC. There’s mention of offering customers a digital currency, as well as the opportunity to buy and sell NFTs.
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Elon Musk says he’ll step down as Twitter CEO. But he’s not going anywhere.
Vox
MAY 11, 2023
Some media insiders have guessed it could be NBCUniversal advertising executive Linda Yaccarino, who has publicly defended Musk and recently interviewed him at a major advertising conference. We don’t know yet who will replace Musk. Yaccarino did not respond to a request for comment. At this point, it’s still anyone’s guess.
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Seattle startup is acting as Val Kilmer’s wingman for interactive screening of ‘Top Gun’ to benefit charity
GeekWire
SEPTEMBER 23, 2021
in 2020, is a tech company that creates campaigns for social good by bringing together causes, celebrities and brands for a mix of influencer and cause marketing plus advertising. Kilmer, who is a throat cancer survivor, will participate in a virtual chat with other panelists. He previously led Flaggpole for nine years. .”
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It turns out you can create an AI model and make thousands of dollars monthly
Dataconomy
NOVEMBER 24, 2023
Born out of the innovative minds at The Clueless agency , Aitana is a 25-year-old virtual personality, a pink-haired dynamo who has taken the digital world by storm. Financial success Aitana’s popularity extends beyond her virtual existence. Her income streams are diverse, with earnings exceeding €1,000 per advertisement.
Who will be the Next Tech Titan? Cast your vote in the GeekWire Awards
GeekWire
APRIL 20, 2023
The finalists in this year’s cohort represent a range of industries: supply chain and logistics; electric vehicle battery manufacturing; TV advertising statistics; gaming; and recruiting. He was nominated as an Ernst & Young Entrepreneur of the Year in 2018 in the Media & Advertising category in the Pacific Northwest.
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Digital listening reveals 3 leading innovation drivers
CIO Business Intelligence
MAY 16, 2023
Metaverse experiences enable new ways of interacting Metaverses are persistent, connected virtual spaces where users or visitors can immerse themselves in work, play, commerce, and socialization. In these spaces, virtual and physical worlds can be unified, and what happens in one world can affect the other.
Welcome to being tracked!
CTOvision
JULY 31, 2013
By Kimberly Kelly Just for fun I decided to run an experiment and see how long it would take for product and service advertisements to start popping up in my internet world. So, how long do you think it took before my virtual world changed? I can’t decide if having targeted advertisements at my fingertips are helpful or annoying.
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Seattle startup is Val Kilmer’s ‘Top Gun’ wingman as it helps maneuver an interactive screening of film
GeekWire
SEPTEMBER 23, 2021
in 2020, is a tech company that creates campaigns for social good by bringing together causes, celebrities and brands for a mix of influencer and cause marketing plus advertising. Kilmer, who is a throat cancer survivor, will participate in a virtual chat with other panelists. He previously led Flaggpole for nine years. .”
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Three big questions about Facebook’s new VR ads
The Verge
JUNE 17, 2021
Yesterday, Facebook took a leap many people have been predicting for years: it started putting ads inside virtual reality. The company launched a limited test of advertisements inside three Oculus Quest apps, saying it would expand the system based on user feedback. Immersive computing is a gold mine of intimate data.
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T-Mobile teaming with Drone Racing League to help emerging sport develop 5G-enabled tech
GeekWire
DECEMBER 14, 2020
The Drone Racing League was founded in 2015 and involves skilled pilots flying custom drones through live and virtual locations around the globe, including sports stadiums. DRL will benefit from T-Mobile’s network and engineering expertise, go-to-market infrastructure and investment backing, the companies said.
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Bing Chat spreads malware through ads, exploited by hackers
Dataconomy
OCTOBER 2, 2023
Researchers from Malwarebytes have uncovered a concerning trend where hackers are exploiting Bing Chat’s ad-serving capabilities to expose users to malicious advertisements, putting their online safety at risk. Even though it might seem safe, experts have found a hidden risk.
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Ad board tells Mint Mobile it should stop abusing the word ‘unlimited’
The Verge
DECEMBER 21, 2021
The National Advertising Review Board has denied Mint Mobile’s appeal defending its use of the word “unlimited” in its advertising since its unlimited prepaid plan includes a high-speed data cap of 35GB per month. Mint Mobile says it will comply with the board’s decision. Image: Mint Mobile.
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What Meta’s metaverse means for enterprises
Venture Beast
FEBRUARY 7, 2022
Experts believe that Meta will focus on capturing attention at scale and then monetize it through advertising. With Facebook's rebranding to Meta, their next project priorities are clear: a heightened focus on the metaverse. Read More.
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CES 2024: Here are the Washington state companies taking tech innovation to Las Vegas
GeekWire
JANUARY 5, 2024
Amazon The Seattle tech giant will have its usual presence at CES across a range of businesses, including automotive, advertising, devices and more. Dr.Tail Photo) Dr.Tail Seattle-based Dr.Tail provides vet consultations and comprehensive medical record management via a virtual platform. hub in Bellevue, Wash.-based, Bellevue, Wash.-based
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The voters will see you now: The finalists for Health Innovation of the Year at the GeekWire Awards
GeekWire
APRIL 16, 2021
Robbie Cape, CEO of virtual primary care startup 98point6, accepts the award for Health Innovation of the Year in 2019. Virtual primary care startup 98point6 won in 2019, and is now in the running for Deal of the Year. On May 20 we will announce the winners live at the virtual GeekWire Awards , presented by Wave Business.
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Web browsers: Reimagining remote work needs at the enterprise level
CIO Business Intelligence
APRIL 19, 2024
Consumer browsers, such as Google Chrome and Microsoft Edge, are designed primarily for individual use and advertising purposes. The cyber threats and growing attack surfaces many organizations now face require a solution capable of securing the modern, dispersed workforce – which means moving away from conventional consumer browsers.
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The metaverse will make your meetings worse
Venture Beast
NOVEMBER 21, 2021
Working in the metaverse may be good for Facebook’s advertising model, but it’s not good for work, and it's not good for us. Read More.
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Apple calls out Meta for hypocrisy
Computerworld Vertical IT
APRIL 14, 2022
commission on virtual transactions in its metaverse – an astonishing charge when compared to what other digital operators, including Apple, charge for transactions on their platforms. Meta’s plans to levy a 47.5% Apple calls out Meta for hypocrisy. All the world probably knows about Apple’s problems with Meta.
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Facebook will start putting ads in Oculus Quest apps
The Verge
JUNE 16, 2021
Facebook will soon begin testing ads inside its Oculus Quest virtual reality system. Facebook introduced ads on the Oculus mobile app last month, and it’s used limited Oculus data to target Facebook advertising since 2019 , but this is its first major foray into putting ads inside the Oculus VR platform itself.
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Yelp and Groupon battle over non-compete law in hiring of former Amazon ad leader in Seattle
GeekWire
DECEMBER 10, 2021
A former Amazon advertising leader, Shin worked as Groupon’s vice president and global head of advertising and ancillary review for seven months in 2021 before accepting a job with Yelp in Seattle as vice president for product management, multi-location, according to court documents. They are still allowed in Washington state.
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The secrets Google spilled in court
Vox
NOVEMBER 16, 2023
Having as many people using Google Search as much as possible is what makes the company’s search engine so attractive to advertisers, and the majority of Google’s revenue comes from those search ads. While Google tried to keep virtually everything about the deal away from the public, we still got a few new details. They know now! “I
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Google: Innovating in AI but can they catch up with cloud leaders?
CTOvision
AUGUST 16, 2016
But the majority of their business is still today selling advertisements. Its technical infrastructure and Virtual Reality are also included in Google segment. Google segment is engaged in advertising, sales of digital content, applications and cloud services, as well as sale of Google branded hardware.
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E-commerce intelligence platform Stackline raises $50M from Goldman Sachs as online retail booms
GeekWire
NOVEMBER 20, 2020
The Seattle startup helps clients such as Sony, Levi’s, Starbucks and others with their e-commerce businesses, providing market data, advertising automation, operations management, and more tools to bolster how companies sell products online. Stackline CEO Michael Lagoni. Stackline Photo).
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The Telco Data Cloud: Hybrid Cloud, Governance and Ecosystems
TM Forum
NOVEMBER 2, 2021
As service providers execute on these programs, thoughts are turning again to the role of data, and data architectures in an increasingly virtualized environment. In a virtualized 5G world, ‘volume’ and ‘velocity’ are even more pronounced.
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How NFTs can turn consumers into brand advocates
Venture Beast
MARCH 30, 2022
Brands are starting to awaken to the potential NFT technology holds, allowing them to take their advertising to new levels. Read More.
Advertising 96
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The danger of AI micro-targeting in the metaverse
Venture Beast
JANUARY 27, 2022
In the metaverse, AI agents that look and act like any other users will target us on behalf of paying advertisers. Read More.
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Amazon is working on generative AI, too, CEO Andy Jassy assures shareholders in annual letter
GeekWire
APRIL 13, 2023
Large language models that power generative AI “will transform and improve virtually every customer experience,” Amazon CEO Andy Jassy says in his letter to shareholders. Serendipitous interactions help it, and there are more of those in-person than virtually. GeekWire File Photo / Dan DeLong) What about Amazon?
Gen AI: The software developer’s new best friend
CIO Business Intelligence
JANUARY 25, 2024
For Geoffrey Bourne, cofounder of Ayrshare (“airshare”), a New York-based startup that automates and manages social sharing for corporate clients, it’s using what’s called regular expressions—tools used in virtually every programming language to identify patterns of text. The impact it has on the speed of my work is substantial.”
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