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Ex-Zillow CEO Spencer Rascoff on the need for new social media, iBuying, remote work, and more

GeekWire

On a day when the biggest social media company on the planet went offline for several hours , Spencer Rascoff talked about why he’s been building a small social newcomer around food and why the effort leaves a better taste in his mouth than Facebook and others. The diversity in this case was generational.

Social 119
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Using social media to track and drive organizational success metrics

Trends in the Living Networks

This week I was MC for the AHRI HR Technology conference , and ran one of the workshops on the following day, on Creating Results Using Social Media. One of the many topics discussed was the use of social media to track metrics and correlate these with organizational success metrics. Get going with social media.

Media 133
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GoDaddy launches new ‘Airo’ tools, betting on AI to unlock growth

GeekWire

(GoDaddy Photo) After seeing promising results from early customer testing, GoDaddy is launching new artificial intelligence tools for small businesses that automate the process of finding domains, building websites, and creating social media posts. where the domain and website giant has grown to about 460 people, working on a hybrid basis.

Tools 71
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7 Shifts: The Future of Social Media and Internal Communications

Trends in the Living Networks

Melcrum recently released a report on How to use social media to solve critical communication issues , with as usual some great case studies and many practical insights. I was asked to write the closing section in the report, on The Future of Social Media and Internal Communications. Social search will drive value.

Media 141
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution.

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The Value of Data

Eric D. Brown

I’m always on the look-out for stories of companies using data and analytics to manage their business. In a recent case study, IBM presented the story of the Point Defiance Zoo and Aquarium’s use of data and analytics to better predict visitor behavior. Using this point-of-sale data combined with other external data (e.g.,

Data 124
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ByteDance CEO to Step Down, Says He'd Rather Daydream Than Manage People

Gizmodo

And while most corporate transitions are filled with bland PR-speak, Yiming’s departure memo is an interesting case study in honesty. The CEO of ByteDance, Zhang Yiming, is stepping down at the end of 2021 according to a memo posted to the ByteDance website on Thursday. Read more.