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Three Signs That Consumers’ Impulsive Spending Is Growing

Forrester IT

Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping. Offline, brands and retailers for years have […]

Survey 413
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Retailers: Here’s How Consumers Are Shopping This Holiday Season

Forrester IT

Bizrate Insights surveyed shoppers to find out how they are shopping this year. The holiday season is in the home stretch and we’re expecting US online holiday sales this year will top $173 billion – or fully 24% more than last year. With just a week left, some key takeaways from their data indicates that: […].

Retail 362
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The Results Of The 2021 Global State Of Brand Manufacturers Survey

Forrester IT

In Q1 2021, we surveyed 140 brand manufacturer decision makers who are familiar with their company’s approach to digital sales. Brand manufacturers can use the results of Forrester’s Digital State of Brand Manufacturers Study to benchmark their performance and internally make the case for investments in digital sales strategies.

Survey 273
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Key Findings From Forrester’s 2022 Data Breach Benchmarks

Forrester IT

Every year, Forrester fields the Forrester Analytics Business Technographics® Security Survey, which provides insight into security decision-makers’ current state, challenges, and forward-looking priorities.

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Enterprises enthusiastic about generative AI, Foundry survey shows

CIO Business Intelligence

Generative AI is already making deep inroads into the enterprise, but not always under IT department control, according to a recent survey of business and IT leaders by Foundry, publisher of CIO.com. The survey found tension between business leaders seeking competitive advantage, and IT leaders wanting to limit risks.

Survey 98
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Software vendors offer AI sales boost for retail at NRF show

CIO Business Intelligence

As they take stock after the year-end frenzy of shopping the holiday season always brings, retail CIOs attending the National Retail Federation’s annual show, NRF 2024, may be wondering how they can improve their IT systems’ performance over the next 12 months. year on year in the first 11 months of 2023, AI or no AI.

Retail 104
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Chief AI officers in demand as IT leaders expect gen AI productivity boost, survey finds

CIO Business Intelligence

For its AI Priorities Study 2023 , Foundry surveyed IT decision-makers who have either implemented AI and generative AI technologies in their organizations, have plans to, or are actively researching them. Top of those AI priorities for now is generative AI, with 56% of respondents eager to learn more about it.

Survey 131