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Big Data’s Impact on Advertising

CTOvision

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. It’s not just a small chain of disruptions, but rather a complete evolution.

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Big Data Can Be Used for More Than Just Targeting A Customer Base

CTOvision

Big data has almost always been primarily used to target clients using tailored products, targeted advertising. This has skewed the use of big data that often everyone simply assumes big data is for targeting the customer base. Brigg Patten. Reworking Internal Processes. Creating Better Products.

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Four Ways Big Data is Impacting E-Commerce

CTOvision

The greater insight and understanding that may be obtained by collating and analyzing large blocks of data has the potential to be a real game changer, one that can allow ecommerce businesses to make smarter and more informed decisions. Here are four areas that big data impacts with ecommerce. Improved customer relationships.

Big Data 150
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Big Data: The Hadoop Business Case

CTOvision

The term “Big Data” has become synonymous with this evolution. But still, many of our customers continue to ask, “What is Big Data?”, “What are its use cases?”, What is Big Data? The data is too big, moves too fast, or does not fit the structures of your database architectures.

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How Big Data is Helping Improve Security

CTOvision

The answer to all these ongoing security problems may be found in big data analytics. Perhaps it shouldn’t be a surprise that big data can be used to improve a company’s security measures. Big data is used for practically everything, and its role is only expected to grow over the coming years.

Big Data 150
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Why Big Data Project Management Can Be So Difficult

CTOvision

Big data is extremely beneficial to businesses, and gathering it is now easier than ever with today's technology. When it comes to the management of big data, therein lies the challenge. There are several reasons that managing big data remains a challenge. How to Manage the Big Data.

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How AI and big data analytics are changing influencer marketing

Dataconomy

This evolution is currently taking a new turn with the introduction of AI tools and big data analytics to the niche. It’s just a matter of time until AI and big data analytics will be used all over, for each new influencer marketing campaign by every brand. It’s good that a lot of them can be delegated to AI.