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How Brands Can Inspire User Engagement and Nurture UGC Through Art

IT Toolbox

When a brand successfully sparks consumer engagement, coveted social media posts typically follow. Finding marketing strategies that nurture organic, user-generated content (online images, videos, stories and conversations involving the brand) requires a hearty dose of creativity and authenticity.

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Three Ways Banks Can Improve Identity Authentication and Customer Data Privacy

CIO Business Intelligence

As financial services become more digital in nature, it’s important that banks think differently when using data analytics, security tools, and education to improve identity authentication and customer data privacy. Have you thought about what can be done with this device to enhance identity authentication?

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How to build and execute an effective social media content strategy

Dataconomy

Nearly 60% of the global population congregates on social media, businesses can’t afford to overlook the power of these platforms. Social media presents an unparalleled opportunity for brand growth, customer engagement, and increased sales. The same holds true for social media marketing without a well-crafted content strategy.

Media 48
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Gen Z falls for online scams more than their boomer grandparents do

Vox

In fact, according to a recent Deloitte survey, members of Gen Z fall for these scams and get hacked far more frequently than their grandparents do. The Deloitte survey shows that Gen Z Americans were three times more likely to get caught up in an online scam than boomers were (16 percent and 5 percent, respectively).

Social 144
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Employee engagement: 10 best practices for improving your culture

CIO Business Intelligence

Show recognition According to a recent Gallup/Workhuman survey , employee recognition that is fulfilling, authentic, equitable, personalized, and embedded into the company culture is so critical to employee engagement that it can be tracked to the bottom line. You don’t even need strong social skills. These are their tips.

Survey 133
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Is AI in the enterprise ready for primetime? Not yet.

CIO Business Intelligence

At work, we’re efficient at processing multiple inputs in rapid time to take into account issues of safety, social norms, the needs of our colleagues and employer, as well as accuracy and strategic goals. While many of these decisions are routine and require little thought, others are far more complex and nuanced.

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Using Big Data to Build Brand Evangelists Within Your Company

CTOvision

Employees are prime in giving the brand a human face and connect with the audience in a meaningful and authentic way. By collecting information from online, social media, purchasing history, survey, and online communities the future can be forecasted faster and accurately. These evangelists are within the corporation walls.

Big Data 152