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Here’s why Amazon’s $30 billion advertising business is so effective

GeekWire

Industry trends, consumer shopping habits, and Amazon’s continued e-commerce dominance have helped turn the tech giant into an advertising behemoth. Wall Street expects advertising revenue to eclipse $10 billion for the holiday quarter when Amazon reports earnings Thursday afternoon. Amazon reported a whopping $125.6 billion.

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“TikTok Shop” Launch Makes US Social Commerce Plausible

Forrester IT

It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios. Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US.

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Amazon to add commercial breaks to Prime Video shows and movies

GeekWire

Netflix resisted advertising for years before finally caving as subscriber numbers dropped, adding a $7 ad-supported tier last last fall. Live event content such as sports — Prime Video is home to “Thursday Night Football” — will continue to include advertising. Ads will be introduced in the U.S.,

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TikTok, Reddit, and Facebook are struggling with ivermectin misinformation

The Verge

On TikTok, Rolling Stone found videos, some of which had more than a million views, promoting ivermectin as a COVID-19 treatment under tags like #ivermectin4covid and #ivermectinworks. The #ivermectin tag is still up, though many of the most popular videos in the tag are of healthcare professionals debunking misinformation.

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YouTube can now warn creators about copyright issues before videos are posted

The Verge

In an effort to make the process of uploading a video and receiving ad revenue easier, YouTube is rolling out a new tool called “Checks” that tells a creator ahead of time if their video contains copyrighted material and complies with advertising guidelines. YouTube will allow creators to dispute the claim prior to publishing.

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Spotify is acquiring two major podcast tech platforms

The Verge

Both Podsights and Chartable allow podcasters and networks to include tags in their shows that are used to track who listened, if they heard an ad, and whether they took action upon hearing it. This deal helps both creators and advertisers, two groups Spotify needs and wants to court.

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Seattle startup Resonance AI raises $2.2M to analyze dialogue, mood, music in video content

GeekWire

The 6-year-old startup is led by CEO and co-founder Tom Chiarella , a former exec at Statera and General Electric, as well as president and co-founder Randa Minkarah , a media and advertising veteran who spent five years at Fisher Communications. “This is built by media for media,” Minkarah said.

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