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Kaiser Permanente Discloses Data Breach Impacting 13.4 Million People

SecureWorld News

Information collected by online trackers is often shared with an extensive network of marketers, advertisers, and data brokers. Once shared, advertisers have used this information to target ads at users for complimentary products (based on health data); this has happened multiple times in the past few years, including at GoodRx.

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Malvertising Is a Cybercrime Heavyweight, Not an Underdog

SecureWorld News

The concept of the term "malvertising" (a portmanteau of "malicious advertising") suggests an overlap with ads, albeit dodgy ones, and therefore fuels the fallacy that its impact hardly goes beyond frustration. Again, a raid as harmful as that commences with what appears to be garden-variety deceptive advertising trickery.

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Facebook will start verifying the identities of accounts that keep going viral

The Verge

Facebook hopes this will ensure users are seeing more authentic posts from people, instead of ones from bots or users concealing their identity. Accounts on the social network that exhibit “inauthentic behavior” that have posts continuously going viral in the US will need to provide a form of ID.

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Google’s ‘trust tokens’ are here to take cookies down a peg

The Verge

Unlike cookies, trust tokens are designed to authenticate a user without needing to know their identity. Trust tokens would not be able to track users across websites, because they’re theoretically all the same, but they could still let websites prove to advertisers that actual users — not bots — visited a site or clicked on an ad. (

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Locked out and totally down: Facebook’s scramble to fix a massive outage

The Verge

The outage, which began around 11:40AM ET on Monday, brought down all of Facebook’s apps — including Instagram and WhatsApp — globally, affecting billions of users and millions of advertisers. Employees who were already authenticated with non-Facebook tools like Google Docs before the outage began still had access.

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LinkedIn pilots AI-powered Premium Company Pages for audience growth

Dataconomy

LinkedIn is now well-positioned to capitalize on current shifts occurring across other social networks and search engines, where advertising rules and misinformation are prevalent. By aiming to establish a more secure environment, LinkedIn is setting itself up as a reliable social home for professionals and advanced consumers.

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Is Snapchat encrypted and safe?

Dataconomy

Users can, therefore, share photos and videos with a reasonable assurance that their content remains confidential between themselves and the intended recipient, even as it traverses the Snapchat network. Data collection: Like many social media platforms, Snapchat collects user data to personalize experiences and deliver targeted advertising.