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Disney Advertising Sales’ Dana McGraw: Sharing data enhances its value

CIO Business Intelligence

In advertising, getting the right message to the right audience is easier said than done. For Dana McGraw, vice president of audience modeling and data science at Disney Advertising Sales, the key is data — and how it can be shared with advertisers to enhance its value without compromising privacy and anonymity.

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The Financial Lens: Data-Driven Insights for Publishing Success

Kitaboo

Much like Bloomberg uses AI to identify patterns and prevent fraud in its financial operations, and The New York Times leverages AI to provide personalization, other publishing businesses must also follow suit and leverage their Big Data towards financial enlightenment. Referral traffic was found to support about 6.2%

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What is a data scientist? A key data analytics role and a lucrative career

CIO Business Intelligence

What is a data scientist? Data scientists are analytical data experts who use data science to discover insights from massive amounts of structured and unstructured data to help shape or meet specific business needs and goals. Data scientist job description. Data scientist vs. data analyst.

Data 135
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What is synthetic data? Generated data to help your AI strategy

CIO Business Intelligence

Synthetic data defined. Synthetic data is artificially generated information that can be used in place of real historic data to train AI models when actual data sets are lacking in quality, volume, or variety. Synthetic data use cases. Artificial data has many uses in enterprise AI strategies.

Data 145
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How Data is Changing the Media & Entertainment Industry

CIO Business Intelligence

Traditionally, media and entertainment companies only used data for basic operational reporting. Today, data is defining the industry. By proactively monitoring the network, ISPs can learn how many devices are connected, how big the downloads are, and how much streaming data is being used,” she said.

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Top 8 customer data platforms

CIO Business Intelligence

The world of marketing is awash in data. Embrace a customer data platform. Some focus more on leveraging data that arrives at an ecommerce portal or website. The core of these systems is an elaborate data-gathering mechanism with tendrils that reach into all of your various partners and internal databases. The solution?

Data 141
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Seattle startup Downstream, which helps brands with their Amazon ads, acquired by Jungle Scout

GeekWire

Jungle Scout raised $110 million and today announced the acquisition of Downstream , a Seattle startup that helps brands with their Amazon advertising strategies. Downstream crunches various data to provide clients with ad-spend recommendations on Amazon. Downstream co-founders Salim Hamed (left, CTO) and Connor Folley (CEO).