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Why advertisers aren’t coming back to Twitter

Vox

Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers. It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers paused spending on the platform.

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Verizon pulls misleading ads claiming its 5G service is ‘necessary’ for firefighters

The Verge

Verizon has agreed to pull 5G advertisements claiming its new network was “built for” firefighters and first responders, after the National Advertising Division and the Better Business Bureau began looking into the ads following complaints they were misleading. Illustration by Alex Castro / The Verge.

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New App Store rules from Apple, same old concerns for developers

Dataconomy

Here is a quick rundown: Alphabet (Google) Customers will have upfront options to select their preferred search engine and web browser on their Android devices Google Search will include more prominent links to comparison websites when customers look for things like flights or hotels Customers will have clearer choices about how their data is shared (..)

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5 Reasons Online Publishing Platforms Are the Future

Kitaboo

Digital publishing is when content such as newsletters, magazines, articles, and books, are published electronically over a public or private network. This has been proven to be more flexible and utilitarian in comparison to printed content. Online platforms are usually cloud-based and can be accessed remotely. Insightful Analytics.

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 RIP, BuzzFeed News. Who’s next?

Vox

BuzzFeed has rolled up some other properties — it took HuffPost off Verizon’s hands a few years ago and added Complex Networks in 2021 — but not enough to give it the heft it needs to make it a must-buy for advertisers. Vox Media, which publishes this site, seems healthier by comparison. It has not worked out that way.

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Social media used to be free. Not anymore.

Vox

The saying implies that you, the user, aren’t paying for apps like Instagram and Twitter because you’re giving away something else: your attention (and sometimes your content), which is sold to advertisers. But now, this free model of social media — subsidized by advertising — is under pressure.

Media 100
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Five Ways IT Can Help Business Owners Cut Expenditure

Galido

One way that business owners are finding cheaper insurance is through the use of comparison websites, which compare the best deals and allow you to find the appropriate policy to suit you. However, even more, advantageous is the access to instant expert advice on insurance policies that the internet provides. Easier Marketing Campaigns.