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Civil rights groups urge companies to suspend Facebook advertising

Venture Beast

civil rights groups called on companies to pause advertising on Facebook, saying the social network is not doing enough to stop hate speech. Read More.

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FCC looks to big tech to help fund network infrastructure

TM Forum

The Federal Communications Commission (FCC) has floated the idea of big tech companies helping foot the bill for broadband and mobile connectivity in the US through its universal service fund (USF). shouldering a share of telecom network costs. to a published statement. by Commissioner Brendan Carr of the FCC to the US Congress.

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Here’s why Amazon’s $30 billion advertising business is so effective

GeekWire

Industry trends, consumer shopping habits, and Amazon’s continued e-commerce dominance have helped turn the tech giant into an advertising behemoth. The company’s ad business recently surpassed a $30 billion annual run rate in the third quarter. The company also has a streaming deal with the National Football League.

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Microsoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’

GeekWire

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. The Redmond company reported $2.7 The companies say the acquisition will require customary regulatory approvals.

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Meta launches AI-based VRS system to reduce bias in advertising

ComputerWorld IT Management

Meta has launched the AI-based Variance Reduction System (VRS) in the US, to reduce bias in the distribution of advertisements, after working in partnership with the Department of Justice for a year. The company’s ads were said to facilitate certain demographic groups over others, through indirect profiling.

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Roku’s advertising ambitions just got even bigger with new Nielsen deal

The Verge

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acquiring Nielsen’s Advanced Video Advertising unit. Giving up a percentage of that advertising revenue is a tough pill to swallow.

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Meta launches AI-based VRS system to reduce bias in advertising

Computerworld Vertical IT

Meta has launched the AI-based Variance Reduction System (VRS) in the US, to reduce bias in the distribution of advertisements, after working in partnership with the Department of Justice for a year. The company’s ads were said to facilitate certain demographic groups over others, through indirect profiling.