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Verizon tries to defend collecting browsing data on its network

The Verge

If you (understandably) trashed the email without reading it, the TL;DR is that Verizon’s program collects data about your apps and web browsing activity to help “provide you more personalized experiences with Verizon.” Verizon says that it doesn’t sell the data from Custom Experience to advertisers and that it’s for Verizon’s use only.

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Australia takes the wrong path on Twitter advertising disclosure

Trends in the Living Networks

This followed the announcement on ABC’s MediaWatch program that celebrity chef Matt Moran, among others, had accepted payment from South Australia’s Tourism Board for tweets. There is of course no essential difference. The most prominent Twitter advertising platforms, Ad.ly Twitter is media. That is absolutely fine.

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T-Mobile teaming with Drone Racing League to help emerging sport develop 5G-enabled tech

GeekWire

The so-called “New Playing Field” combines live racing action with esports, and the pilots wear goggles that stream a video fed from a camera on their racing drones as they navigate complex courses. Professional drone pilots in the Drone Racing League. Joe Lemke Photo).

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Say goodbye to your favorite podcast promo codes

The Verge

McNeil is one of many direct response advertisers who’ve found a home in podcasting. McNeil, for example, says the cost to advertise doubled on one of his brand’s go-to shows after it was acquired — although so far, they’ve honored his prior price point. Advertisers say the experience of buying and distributing an ad is getting worse.

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GeekWire Awards 2021: Geeks Give Back celebrates groups that better our community

GeekWire

Past winners for this category include the Year Up and Apprenti training programs, the Technology Access Foundation (TAF) and a campaign to end malaria. The nonprofit program provides six months of classroom training followed by a five-month internship at one of its corporate partners. Ada Developers Academy. Game to Grow. iUrban Teen.

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The podcast wars will come down to ad tech, not exclusive content

The Verge

The company is able to insert ads dynamically, meaning they’re tailored to the individual listener on the fly, and create its own podcast rankings based on access to third-party podcast networks, like NPR. Essentially, iHeart can now take on an even bigger role in the audio advertising space, both in selling and programming ads.

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3 certification tips for IT leaders looking to get ahead

CIO Business Intelligence

But certificates, even technical ones, can be an important part of any IT leader’s career journey, giving them hands-on experience, strategic insights into emerging technologies and methodologies, and the possibility to grow their peer network. Instead, Mehta advises taking structured courses from recognized sources, such as top universities.

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