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LinkedIn pilots AI-powered Premium Company Pages for audience growth

Dataconomy

TechCrunch has discovered and verified that LinkedIn is developing a new subscription service called LinkedIn Premium Company Page. Priced at potentially up to $99 per month, this service would provide AI-driven content creation and advanced tools to increase follower numbers, among other benefits to elevate a company’s visibility.

Company 69
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Social media used to be free. Not anymore.

Vox

Friso Gentsch/picture alliance via Getty Images You used to pay for social media with your eyeballs. If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. But now, this free model of social media — subsidized by advertising — is under pressure.

Media 100
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Kaiser Permanente Discloses Data Breach Impacting 13.4 Million People

SecureWorld News

The company revealed details of the incident in a public notification posted on April 25th. The company is also reviewing and strengthening its cybersecurity measures. Information collected by online trackers is often shared with an extensive network of marketers, advertisers, and data brokers.

Data 92
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Twitter Fined $150 Million for Misuse of 2FA User Data

SecureWorld News

Federal Trade Commission (FTC) and the Department of Justice (DOJ) charged Twitter with a $150 million penalty for " deceptively using account security data for targeted advertising.". Twitter, like many other social media websites, asks users to provide their phone number and email address to better protect their account.

Data 95
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Using Big Data to Build Brand Evangelists Within Your Company

CTOvision

Employees are prime in giving the brand a human face and connect with the audience in a meaningful and authentic way. McKinsey and Company has defined big data as the $100 billion business. These individuals can simply be found through analyzing of data available such as, recent purchase, calls to customer service, and social media.

Big Data 152
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Facebook will start verifying the identities of accounts that keep going viral

The Verge

Facebook will now require people behind individual profiles with “high reach” to verify their identity, the company announced today. Facebook hopes this will ensure users are seeing more authentic posts from people, instead of ones from bots or users concealing their identity. Illustration by William Joel / The Verge.

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AI-powered Willy Wonka Experience makes children cry

Dataconomy

The incident, which led to an outcry among children, was a direct result of the disparity between the AI-generated advertisements’ promises of an “immersive experience” and the actual venue—a minimally adorned warehouse. Authorities were summoned to Glasgow, Scotland, to address disturbances at the Willy Wonka Experience.