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Microsoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’

GeekWire

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. billion in search and news advertising revenue in the September quarter, up 37% from the same period the year before.

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Are AI-generated commercials the future of advertising?

Dataconomy

Whether it’s advertising for a pizza, beer, or luxury brand, these ads seem to have already achieved their primary goal: reaching the masses. In minutes, AI can help you make a video, audio, or text advertisement. The advertising industry is both very competitive and highly innovative. Haven’t you seen those?

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Symbiosys, an adtech startup led by former Google and Microsoft exec, raises $9M

GeekWire

(Photo courtesy of AdExchanger/Symbiosys) Symbiosys , a two-year-old advertising tech startup that is rethinking how retailers and product brands work together, raised a $9 million Series A round led by Seattle-area venture capital firm Fuse. Symbiosys offers real-time reporting and analytics. The Bellevue, Wash.-based million.

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Malvertising Is a Cybercrime Heavyweight, Not an Underdog

SecureWorld News

The concept of the term "malvertising" (a portmanteau of "malicious advertising") suggests an overlap with ads, albeit dodgy ones, and therefore fuels the fallacy that its impact hardly goes beyond frustration. Again, a raid as harmful as that commences with what appears to be garden-variety deceptive advertising trickery.

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Microsegmentation – Secure Your Internal Network

CTOvision

The problem I have with these statements is that every network engineer I know segments their network more than just at the subnet level and their segmentation is not limited to just north-south traffic. Zero trust in my mind doesn’t really mean “trust no one” because then you would have no traffic on your network.

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5G coronavirus conspiracy theorists are endangering the workers who keep networks running

The Verge

Conspiracy theorists say 5G causes novel coronavirus, so now they’re harassing and attacking UK telecoms engineers Naveed Qureshi always knew his job was important, but as a telecoms engineer working in East London, it didn’t always feel that way. His job felt undeniably essential. He just wished it wasn’t dangerous, too.

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10 most in-demand generative AI skills

CIO Business Intelligence

Most relevant roles for making use of NLP include data scientist , machine learning engineer, software engineer, data analyst , and software developer. TensorFlow Developed by Google as an open-source machine learning framework, TensorFlow is most used to build and train machine learning models and neural networks.